WHICH? MONEY - 'PENSION SHARKS' COVER & DOUBLE PAGE SPREAD
Just when you thought it was safe to go back to the newsagents...
Yep once again I'm treading water in familiar territory in the shape of another spoof on Roger Kastel's iconic Jaws movie poster.
This time round WHICH? MONEY were looking to highlight the danger of so called 'pension sharks', so the shark got to stay but the girl got swapped for an origami boat made of a £50 note. It was fun to go back over a familiar theme once again, it is almost like having a second chance to improve upon the first version. The client seemed very happy with the final output even going as far to tell me that cover itself received the magazine's highest ever customer rating.